Audience Research Continued...

Focus Group


Me and my group decided to set up a focus group where we gathered a small group of people and asked them specific questions about the song "ABC" and what they felt would be good when incorporating different aspects of the song into the video.
Getting personal opinions allowed us to continure our planning with new, fresh ideas in mind, to what the audience would like.


Lyric Analysis

Michael: a buh-buh buh buh-buh
J5: a buh-buh buh buh-buh
Michael: you went to school to learn, girlThings you never, never knew before...
Jermaine: like I before e except after c...
Michael: and why 2 plus 2 makes fourNow now now, Im gonna teach you...
J5: teach you, teach you
Michael: all about love, dear...
J5: all about love
Jermaine: sit yourself down, take a seatAll you gotta do is reapeat after me.
Chorus:
J5: abc
Michael: easy as...
J5: 123
Michael: or simple as...
J5: do re mi
Michael: abc, 123, baby, you and me girl!
J5: abcMichael: easy as...
J5: 123
Michael: or simple as...
J5: do re mi
Michael: abc, 123, baby, you and me!
Tito: come on, let me love you just a little bit!
Jackie: come on, let me love you just a little bit!
Jermaine: Im a going to teach how to sing it out!
Michael: come on, come one, come onLet me show you what its all about!Reading, writing and arithmeticAre the branches of the learning tree
Jermaine: but without the roots of love every day, girl
Michael: your education aint completeT-t-t-teachers gonna show you
J5: show you, show you
Michael: how to get an a!
J5: nyah nyah nyah nyah nyah nyah!
Michael: spell me you
J5: add the two!
Jermaine: listen to me baby, thats all you gotta do!
Repeat chorus
Bridge:
Michael: sit down, girl!I think I love you!No! Get up, girl! Show me what you can do!
Shake it, shake it, baby, come on now
Shake it, shake it, baby, ooo oooh!Shake it shake it, baby, huh!
Abc, baby, oo ooo!
123, baby, nah nah!
Do re mi, baby, huh!
Thats how easy love can be.
J5: abc
Michael: abc, its easyEasy as123Its like counting up to 3
Or simple as do re mising a simple melody
All: thats how easy love can be!

From these lyrics we can incorporate some of the ideas from out audience research into relation to the words of the song. e.g. the ideas of love and education can be added in when the lyrics talk about school and getting A grades.